organizeDATA
M Squared Group has the processes, experience and technology needed to quickly merge relevant data from multiple data sources. These sources include, but are not limited to, web logs, transaction data, product tables, and customer service files. By understanding customer behavior, marketers are able to customize communications, content and channels. This ultimately results in greater customer response, sales conversion, revenue and margin.
Processes: By identifying first the specific actions that will drive incremental revenue, our team is able to pinpoint the information we need from each of the sources of customer and prospect behavior. This approach saves time in searching for valuable information and also reduces the data load, which also improves speed of data preparation and analysis.
Experience: By having completed 100s of different data loading and preparation efforts, we have learned how to be efficient and focused in our effort, saving time and money in this critical, but largely unglamorous phase.
Technology: Over multiple engagements, we have customized code to help us load, append and prepare data for analysis. We also use industry standard applications to manage large data loads as necessary.
Service Offerings:
- Data Extraction, Cleansing and Consolidation
- Survey Design and Execution
- Market Research
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Relevant Blog Post:
Are you waiting for perfect data? — by Mark Price on March 15, 2011
Can you track social media back to customer data? — by Mark Price on February 28, 2011
Don’t let inaccurate data prevent you from database marketing — by Mark Price on February 16, 2011
Reduce Attrition with the Seven Rules of “No Excuses Marketing” — by Mark Price on November 17, 2010