initiateACTION
Our analysis efforts are focused on identifying opportunities to execute communications and offer programs that will yield profitable results in the short and long-term. Our practical approach ensures that our clients’ marketing teams will benefit greatly when the time comes to gain profits from the analytical investment.
Our practical approach is more likely to succeed because:
- We ensure that the output of the analysis is ready to be loaded into CRM and campaign management tools, as well as directly to direct mail or email vendors as necessary.
- The recommendation and follow-through includes training for line personnel (such as store associates, sales people and customer service), who have to face customers with questions and issues.
- Internal communications are developed and implemented, in order to ensure that associated teams, as well as executive management, are brought along with the initiative and understand their roles and commitments.
- Financial projections (such as ROI) are calculated and the Finance Department is brought “into the loop” as to the estimates and the measurement approach.
Service Offerings:
- Program Management
- Technology Evaluation
- Multi-Channel Marketing
- Change Management
- Process Improvement
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Relevant Blog Post:
Data is only valuable when you use it — by Mark Price on April 20, 2011
The Hidden Challenge of Data-driven Marketing — by Mark Price on February 11, 2011
Use Internal Marketing to Build your Pilot Program Buy-in — by Mark Price on December 27, 2010
Is your customer segmentation effort failing? – by Mark Price on October 1, 2010