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The 5 keys to Database Marketing success
How to overcome the obstacles
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Step 1: Find data to work with Getting information about your customers doesn’t need to be difficult. Get past the obstacles and start reaping the rewards.
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Step 2: Start with small wins Start with small wins in order to achieve early buy-in. These measurable campaigns can be the boost to get you the budget and support you need to take your ideas to the next level.
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Step 3: Measure results fanatically Being able to communicate the results of your marketing efforts is one of the largest challenges directors and their teams face. Doing so efffectively, will allow for earlier and easier buy-in from the rest of the company.
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Step 4: Use “down and dirty” approaches Doing what you need to do in order to get programs into the field. Cross-sell example.
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Step 5: Address change management Address change management and get the opinion leaders within the organization to buy-in to customer-centric database marketing.
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