About M Squared Group

 

---

 

 

 

M Squared Group is a marketing consulting firm focused on identifying and leveraging customer insight to improve business performance.

• Our company helps our clients to understand customer and prospect behavior in order to drive more short- and long-term profit.
• We have built a team around the idea that customer data can be combined from multiple sources, insights derived and actions taken that will drive measurable business  growth – faster than ever before.
• We create  integrated business teams that combine data warehousing, data mining and marketing planning.  By eliminating the silos between these skill sets, our teams collaborate closely, and deliver results in weeks instead of months.
• By getting to market quickly with highly targeted content and offers, our clients drive business results when it matters most – right now.

 

What We Bring

There  are six key benefits that M Squared Group brings to our clients:

1. Experienced multi-disciplinary teams
2. Proven approaches for working with our clients
3. Innovative ideas for targeting  and growing prospects and “the right” customers
4. Efficient process for quickly analyzing and developing recommendations
5. Practical solutions that work  with the technology already in place at our clients
6. A  focus on measurement  and tangible financial value

 

Our View

We believe that this competitive business environment requires greater customer connection  than ever before.  This connection must be driven by an understanding of customer behavior across channels, since customers do not perceive of a company by channel, but simply as one single organization.

 

This customer connection results in increased frequency, which drives incremental revenue.  The revenue comes from a higher share of wallet (percent of total category spending) and improved marketing efficiencies (investing marketing effort and resources in strategies that yield the highest level of profitable marketing response).

 

In this high-pressure world, marketers must move quickly and provide accountable,  measureable, profitable business results – both in the short and longer-term.  Today more than ever, it is true that without paying attention to the short-term, there is no long-term.  Marketers forget this rule at their own peril.

 

Our Culture

Our culture is driven by our commitment and passion for helping our clients exceed their objectives, coupled with a flexibility to adapt as our clients’ organizations and customers evolve.  We work as a team, both internally and with our clients, and do whatever it takes to help our clients succeed in their company.

 

We are also  practical – we work to recommend  approaches that leverage customer data AND work within the culture and  resources of our clients, rather than provide academic answers which may be interesting but ultimately provide futile.

 

Our team is not wedded to a specific strategy or tactic (such as direct mail, or paid search or …); rather, we take advantage of our independence to recommend and help our clients engage with their customers/prospects in the right channel, with the right content at the right time for that target.

 

Our clients tend to stay with us for years; our first two individual clients are still clients today.  Talk to us, and see the M Squared Group difference.